Showing posts with label Oprah Effect. Show all posts
Showing posts with label Oprah Effect. Show all posts

Saturday, June 4, 2011

Education is a lie: strive to become or emulate Oprah Winfrey

Oprah Winfrey is a billionaire. Even though she did attend a university, it was due to her media empire--and not her education-- that she was able to amass a fortune.

Oprah is immortal. Her legacy in the media remains with the Oprah Winfrey Network (OWN), despite her namesake television talk show ending.

Oprah equals success. Her influence is so powerful in the business world that it was dubbed: "The Oprah Effect". Oprah's audience is composed of the consumers that matters. When Oprah made negative comments about the beef industry, it subsequently suffered monetarily and sued Oprah. Oprah is synonymous with trustworthiness and quality. The two most powerful tools in word-of-mouth advertising.

We trusted Oprah's book choices, made wish lists after the revealing of her "favorite things" and purchased her magazine. I would argue that Oprah is one of the best brands in the world and that is what one should study.

Free advice to those who read: gain the trust of your audience and they will remain loyal until the ending.

What I will miss the most is that Oprah was a female that was intelligent. I once read that Cleopatra was regarded as beautiful due to her multiple language abilities and other smarts.

Oprah did not have to get wasted on tv like Snooki. She did not have to play up her sexuality, or reveal her genitals in a pornographic magazine. Oprah was liked for her intelligence, compassion and efforts to better humanity.

I watched the Oprah Winfrey show in five countries. I hope that with the tools available to us in the Information Age that there are many more great minds that mirror the sucess of Oprah Winfrey.